The idea that everyone wants to give their attendees something to talk about during and after an event, and to heighten their anticipation for the next event, remains true. The right buzz can strengthen your brand, bolster loyalty, transform your company’s culture, and boost your future attendance. You don’t have to blow the lid off your event attendees’ expectations, but, as they say, every little bit helps.

In Part 1, we talked about how to engage your attendees before your event happens. Now let’s talk about how to effectively engage them on site and even after they are back home. Because no matter the event type – award ceremony, user conference, product launch, networking or education – clearly delivering your message depends on your attendees being engaged on site and afterwards.

There are many types of events; sales incentive meetings, appreciation and award ceremonies, user conferences to promote or launch services and products, networking and team building, educational seminars, and more. The success of each event, no matter the type, hinges on how well you clearly deliver your message.

Events are big purchase items. It can cost a ton to send your people to a distant location, hire keynote speakers and entertainment and feed everyone. But the message you’re delivering at your event is vital to your business and needs to be heard by your entire target audience. For you, and them, in person attendance is important enough to warrant the expense.

But what if your event could help you understand how well your connecting with your audience, how the attendees honestly feel about your message, product or service, and provide all this information in real time to give you the insight to grow your business? If this is the case, you need event design..