In Part 1, you learned about the importance of stage design from a branding perspective. To quickly recap, incorporating your brand into your event design establishes and reinforces your company’s identity. It provides meaning and helps align all aspects of your business and company culture. Plus it tells your attendees that you’ve given good consideration to create the right environment. Now let’s talk about the other elements of stage design.
When you first walk into a classroom, you don’t usually say, “Wow! This place is really amazing!” They don’t typically set a memorable scene. That’s because classrooms are designed to be functional, and not much more.
The idea that everyone wants to give their attendees something to talk about during and after an event, and to heighten their anticipation for the next event, remains true. The right buzz can strengthen your brand, bolster loyalty, transform your company’s culture, and boost your future attendance. You don’t have to blow the lid off your event attendees’ expectations, but, as they say, every little bit helps.
In Part 1, we talked about how to engage your attendees before your event happens. Now let’s talk about how to effectively engage them on site and even after they are back home. Because no matter the event type – award ceremony, user conference, product launch, networking or education – clearly delivering your message depends on your attendees being engaged on site and afterwards.
There are many types of events; sales incentive meetings, appreciation and award ceremonies, user conferences to promote or launch services and products, networking and team building, educational seminars, and more. The success of each event, no matter the type, hinges on how well you clearly deliver your message.
Events are big purchase items. It can cost a ton to send your people to a distant location, hire keynote speakers and entertainment and feed everyone. But the message you’re delivering at your event is vital to your business and needs to be heard by your entire target audience. For you, and them, in person attendance is important enough to warrant the expense.