The bottom line at any company is a hungry beast. It demands to be fed, day after day, quarter after quarter. And sometimes, you can’t feed it very much, if at all. In the worst case, you might be asked to cut back in other areas to make sure it can chow down..
You handle a lot of projects for your firm but wouldn’t exactly call yourself an event planner. Nevertheless, you’re the one chosen for the honor of planning the big event. So you ask yourself, “How hard could this really be? I’ll just figure out the who, what, when and where and call a hotel…
Before you make a call to anyone - be absolutely sure you’re NOT making one of these four common mistakes. Because any one of them can kill your credibility and the good will your company has with employees, clients and suppliers.
Where would your event be without the presenters who share your message, sell a product or service, promote an idea or roll out new benefits? And yet wrangling them is hard!
Why do you go to events like seminars, conferences or corporate meetings? If you say to learn something about a product, service or opportunity, that’s great. But do you think about meeting people there? Because that’s the primary reason to attend events.
Training is easy to justify, even with the price tag for the event, especially if you have a large, spread out staff and need to bring them together. But there are other reasons to hold a meeting or event that are just as valid, or maybe more so. Like announcing or reinforcing your company’s future direction, goals and objectives. Or establishing yourself in today’s competitive marketplace. Or promoting your company’s brand, fostering sales and building confidence. Ultimately, each one of these reasons applies to both internal and external audiences. Let’s break them down.
Here is our continuation for the top best practices of event design and production companies we’ve collected that you should consider from accepted proposal to final debrief and plans for next year.