Like a company brand, event branding incorporates a group of physical items and ideas designed to generate thoughts, images and feelings that people will easily remember and associate with that event or series of ongoing events. Since the purpose and goals of every meeting, conference or series are unique, brand strategies should be developed to complement those goals.
Enliven’s second quarter was even busier than the first. We produced back-to-back conferences across the country at some of the most exquisite resorts in the U.S. The two events we share here took place in Las Vegas and Boston. However, because we respect our clients' wishes to remain anonymous, we’ll only discuss the venues and event details for the first event.
Ever feel like something’s missing? That pinch of salt or spice in a recipe? That perfect accessory to complete an outfit or tie the room together? The final flourish on a painting? Unfortunately, we at Enliven Production Group see essential features too often being missed by others when planning their events. This article will review six key event components that are pivotal for 2019, plus one exciting technology that's gaining ground at events, and should be considered for your next corporate gathering, too.
Enliven’s busy first quarter has meant conducting multiple conferences and meetings from coast to coast at some of the most beautiful venues in the country. We’re excited to share two of these events that both happened in Southern California. However, with respect to our first clients’ wish to remain anonymous, we’ll only discuss the venue and event details.
Technology has never been a greater focal point in our society than today. It’s an enormous part of our lives. We can do more and learn more everyday because of it - communicating faster, traveling safer, advancing our healthcare, improving our defenses, and inventing new types of entertainment
In Part 1, you learned about the importance of stage design from a branding perspective. To quickly recap, incorporating your brand into your event design establishes and reinforces your company’s identity. It provides meaning and helps align all aspects of your business and company culture. Plus it tells your attendees that you’ve given good consideration to create the right environment. Now let’s talk about the other elements of stage design.